| Titre : | Marketing : principles and strategies |
| Auteurs : | Shun Zhang, Editeur scientifique |
| Type de document : | document électronique |
| Editeur : | Toronto (Canada) : Bibliotex, 2025 |
| ISBN/ISSN/EAN : | 978-1-984698-36-0 |
| Langues: | Français |
| Index. décimale : | 658.8 (Gestion du marketing) |
| Catégories : |
Ouvrages > Sciences sociales > Economie - Gestion de l'entreprise - Finance - Commerce |
| Mots-clés: | Marketing : Principles Marketing : Strategies |
| Résumé : |
Marketing principles and strategies are essential for promoting products and services effectively in a competitive market. This book covers fundamental marketing concepts, including market research, segmentation, branding, and strategic planning. Targeted at students and marketing professionals, it provides practical insights and tools for developing and implementing effective marketing campaigns. The book emphasizes the importance of understanding consumer behavior and aligning marketing strategies with organizational goals. |
| Note de contenu : |
Table of contents: - Chapter 1: Introduction to marketing. - Chapter 2: Understanding consumer behavior. - Chapter 3: Market research and analysis. - Chapter 4: Product and service strategy. - Chapter 5: Pricing strategies. - Chapter 6: Distribution channels and logistics. - Chapter 7: Promotional strategies. - Chapter 8: Marketing ethics and social responsibility. |
| Côte titre : |
EB/161 |
| En ligne : | https://cloud.univ-setif.dz/index.php/s/g7eryNLQTgb9wAb |
Exemplaires (1)
| Cote | Support | Localisation | Disponibilité |
|---|---|---|---|
| EB/161 | Ebook | Bibliothèque centrale | Disponible |
Accueil
