| Titre : | Strategic Management : world edition |
| Auteurs : | 3G Editorial Board, Auteur |
| Type de document : | document électronique |
| Mention d'édition : | (2nd Edition) |
| Editeur : | Bibiotex, 2023 |
| Collection : | 3G Editorial Board |
| ISBN/ISSN/EAN : | 978-1-984683-13-7 |
| Format : | 1 vol. (419 p.) / ill. couv. en coul / PDF |
| Note générale : | Index |
| Langues: | Français |
| Index. décimale : | 658 (Gestion générale) |
| Catégories : |
Ouvrages > Sciences sociales > Economie - Gestion de l'entreprise - Finance - Commerce |
| Mots-clés: | Strategic planning Planification stratégique |
| Résumé : |
Focuses on conceptual approach to the subject as well as some select case studies, which make a foundation to the knowledge of strategic management. Focuses on the core concepts of strategic management, aiming to help students understand the basic ideas of the field more clearly, rather than overloading them with new, peripherally-related information. In its updated second edition, this book has been extensively revised on a chapter by chapter basis. |
| Note de contenu : |
Table of Contents : - Chapter 1 strategic management: an introduction. - Chapter 2 strategy formulation and implementation. - Chapter 3 strategic evaluation and control . - Chapter 4 business policy and decision making . - Chapter 5 business continuity plan. - Chapter 6 strategic alliances chapter 7 business ethics and corporate social responsibility. |
| Côte titre : |
EB/288 |
Exemplaires (1)
| Cote | Support | Localisation | Disponibilité |
|---|---|---|---|
| EB/288 | Ebook | Bibliothèque centrale | Disponible |
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