| Titre : | ChatGPT for Marketing |
| Auteurs : | Mia Lapointe, Auteur |
| Type de document : | document électronique |
| Editeur : | Toronto (Canada) : Bibliotex, 2026 |
| ISBN/ISSN/EAN : | 978-1-80620-458-8 |
| Format : | 1 vol. (x-197 p.) / couv. ill. en coul., ill. en coul. / PDF |
| Note générale : | Index |
| Langues: | Anglais |
| Index. décimale : | 006.3 (Intelligence artificielle) |
| Catégories : |
Ouvrages > Généralités (ouvrages généraux), information, informatique > Systèmes |
| Mots-clés: | ChatGPT for Marketing |
| Résumé : |
The book opens with an Introduction that outlines the role of AI in marketing and the evolution of intelligent systems in business communication. It traces the history of AI’s integration into marketing practices—from early rule-based chatbots to the development of advanced natural language processing (NLP) models. Readers gain a clear understanding of what makes ChatGPT distinct: its ability to interpret language contextually, adapt to user tone, and generate coherent, human-like responses that align with brand objectives. In “Benets of Using ChatGPT in Marketing,” the text highlights how businesses can enhance customer engagement while reducing operational costs. ChatGPT’s conversational abilities allow marketers to maintain continuous interactions with audiences through websites, messaging platforms, and social media. Its automation capabilities make customer service faster, content creation more ecient, and marketing decisions more data-driven. The book emphasizes that the real strength of ChatGPT lies in its adaptability—it can write persuasive copy, answer customer inquiries, and even conduct basic sentiment analysis, making it a versatile tool for both startups and global enterprises. |
| Côte titre : | EB/211 |
| En ligne : | https://cloud.univ-setif.dz/index.php/s/EJRXoNJ5zjeXfsz |
Exemplaires (1)
| Cote | Support | Localisation | Disponibilité |
|---|---|---|---|
| EB/211 | Ebook | Bibliothèque centrale | Disponible |
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