| Titre : | Global Marketing Management |
| Auteurs : | Roberto Castaneda Sarabia, Auteur |
| Type de document : | document électronique |
| Editeur : | Toronto (Canada) : Toronto Academic Press, 2026 |
| ISBN/ISSN/EAN : | 978-1-77956-711-6 |
| Format : | 1 vol. (xi- 278 p.) / ill. couv. en coul / PDF |
| Note générale : | Bibliogr. Index |
| Langues: | Anglais |
| Index. décimale : | 658.8 (Gestion du marketing) |
| Catégories : |
Ouvrages > Sciences sociales > Economie - Gestion de l'entreprise - Finance - Commerce |
| Mots-clés: | Marketing Global Marketing Entreprise : gestion |
| Résumé : |
This book aims to provide a comprehensive understanding of the strategies and practices involved in marketing products and services on a global scale. It covers essential topics such as international market analysis, cross-cultural consumer behavior, global marketing strategies, and the management of international marketing operations. The content is designed to help readers navigate the complexities of global markets, considering factors such as economic, political, and cultural differences. Case studies and real-world examples are utilized to illustrate successful global marketing practices and strategies. |
| Note de contenu : |
Table of Contents: 1- Understanding international marketing. 2- Global marketing environment. 3- Marketing segmentation, targeting, and positioning. 4- Market entry strategies. 5- Export marketing. 6- Branding in marketing. 7- Industry 4.0 and impact on global marketing. 8- International marketing research. |
| Côte titre : |
EB/251 |
Exemplaires (1)
| Cote | Support | Localisation | Disponibilité |
|---|---|---|---|
| EB/251 | Ebook | Bibliothèque centrale | Disponible |
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