Requirements for enhancing the Marketing Strategy of E-public services in Algeria

Abstract

This academic research, entitled "Requirements for Enhancing the Marketing Strategy of E-Public Services: A Case study of 'FadaElDjazair' Geoportal" presents contemporary quantitative and qualitative statistical data, with employing a descriptive methodology, the study extrapolates findings derived, on one hand, from a survey questionnaire administered to a sample size of 341 participants, and on the other hand, it incorporates qualitative data obtained through semi-structured personal interviews, along with performance data retrieved via digital marketing metric, the study concludes with the validation of the first primary hypothesis, which posits a significant correlation between certain digital marketing tools and both the adoption of the geoportal and the behavioral intention for its future reliance, on this basis, several recommendations are proposed, most notably: shifting toward specialized interactive marketing, leveraging artificial intelligence technologies, and ensuring the security and reliability of the portal through continuous, real-time updates.