دور التحول الرقمي في تحسين أداء المؤسسات العمومية

Abstract

This study aimed to highlight the role of digital transformation in improving performance within public institutions, by examining the impact of digital transformation dimensions (digital infrastructure, qualified human resources, and digital systems and software) on enhancing various dimensions of organizational performance. The study addressed a main problematic: What is the role of digital transformation in improving performance in the public institution under study? The study adopted a descriptive-analytical approach, using a questionnaire as the primary tool for data collection from the study sample, which consisted of employees and executives at the Regional Directorate of Trade and Export Promotion in Setif. The Statistical Package for the Social Sciences (SPSS) program was utilized for data processing and hypothesis testing, applying a set of appropriate statistical methods (such as multiple linear regression, frequencies, and arithmetic means). The study concluded that there is a statistically significant positive effect of digital transformation on improving performance across all its dimensions within the institution under study. Relying on technological infrastructure and modern digital systems contributes to accelerating work processes, reducing administrative errors, and increasing the efficiency of provided services. Furthermore, the results indicated that investing in human resources and providing them with digital training represents a fundamental pillar for supporting the digital transition and achieving institutional excellence. In light of these findings, the study recommended the continuous reinforcement and modernization of the institution's digital infrastructure, as well as developing the utilized systems and software to align with modern digitization requirements. It also recommended intensifying training and qualification programs for employees to upgrade their digital skills, in addition to fostering a digital culture to support effective organizational change and ensure continuous performance.