واقع استخدام الوسائط الرقمية كأداة لتعزيز المبيعات بالمؤسسات الاقتصادية

Abstract

This study aims to examine the current state of digital media use in boosting sales through a case study of Mobilis in Setif, To address the research question, a descriptive-analytical approach was adopted, involving the analysis of documents and data from social media platforms, as well as statistical tests using SPSS software. The study concluded that the company relies on digital media (social media, apps, and websites) to advertise its various services by intensifying its digital campaigns, enhancing interaction and communication with its customers, and allocating a significant budget to digital marketing, given its important and effective role in boosting sales.