محاضرات في التحليل الاستراتيجي والتنافسي

Abstract

This pedagogical handbook aims to provide Master’s students in Business Administration with an integrated theoretical and practical framework for strategic and competitive analysis in the context of rapid changes in the contemporary business environment. The handbook covers the core concepts of strategic analysis and presents key tools for diagnosing the external and internal environments of organizations, including macro-environment and industry analysis, resource and capability analysis, and business portfolio analysis. It also focuses on the generation, evaluation, and selection of strategic alternatives, while emphasizing the concept of competitive advantage and Porter’s generic strategies. Furthermore, the handbook addresses modern strategic options such as innovation, digital transformation, sustainability, and strategic agility, with applied sections devoted to strategic analysis in startups and the entrepreneurial economy in Algeria. The objective of this handbook is to develop students’ analytical and strategic decision-making skills in competitive business contexts.