The Impact of Digital Transformation on Corporate Economic Performance

Abstract

This study investigates the impact of digital transformation on corporate economic performance, taking IRIS SATEREX as an empirical study. The research focuses on identifying the level of digital transformation within the company and examining how its different dimensions contribute to economic performance.

The study relied on a descriptive-analytical methodology and used a questionnaire as the main data collection instrument. The questionnaire was distributed to 58 employees working in various departments of IRIS SATEREX. The collected data were processed and analyzed using SPSS software through several statistical techniques.

The results showed that the company has made considerable progress in adopting digital transformation practices. The analysis also confirmed the existence of a significant positive effect of digital transformation on corporate economic performance. Among the examined dimensions, digitizing activities and managerial digital capabilities appeared to be the strongest contributors to performance improvement. In contrast, the remaining dimensions did not demonstrate a significant influence when analyzed simultaneously. The findings further indicated that employees' perceptions were not significantly affected by their job positions or departments.

The study concludes that digital transformation represents a strategic driver for enhancing corporate economic performance. Therefore, organizations are encouraged to continue investing in digital initiatives and developing managerial capabilities in order to strengthen their competitiveness and support long-term growth.