دور منصات التمويل الجماعي في تمويل المؤسسات الناشئة

Abstract

This study investigates the role of digital crowdfunding platforms in financing startups by defining their conceptual framework and diagnosing the global reality of crowdfunding in addressing the funding gap for innovative projects. To achieve these objectives, a descriptive-analytical approach was adopted, in addition to an empirical study to analyze the reality of Kickstarter contribution to financing these startups. The study concluded that crowdfunding represents the optimal financing alternative to bridge the financial gap for startups without restrictive collateral, as it goes beyond fundraising to serve as a strategic tool for market testing. The findings also revealed that Kickstarter actively contributes to financing startups due to the flexibility and transparency it provides to investors and project owners, highly depending on the quality of marketing and communication campaigns built prior to launch, and designing a smart reward system to gain the digital audience's trust. Accordingly, the study recommends intensifying media and academic efforts to introduce crowdfunding mechanisms within the university environment in coordination with business incubators, alongside the necessity of adapting global platform experiences to align with the aspirations of the national entrepreneurial ecosystem.