دور التحول الرقمي في تحسين الأداء المالي لمؤسسة بريد الجزائر مع اقتراح تطبيق رقمي جديد

Abstract

This study aimed to examine the impact of digital transformation on improving the financial performance of Algeria Post Corporation through a case study covering the period from 2020 to 2023. The study evaluated the contribution of digital services and platforms; particularly the BaridiMob mobile application and the Edahabia (Gold Card), to enhancing operational efficiency and increasing revenue generation. To achieve its objectives, the research adopted a descriptive-analytical approach, supported by the case study method, relying on the official data published by Algeria Post Corporation throughout the study period. The findings revealed that digital transformation has significantly improved the Corporation’s financial performance by enhancing operational efficiency, increasing the effectiveness of digital services, and strengthening its competitive position within the digital business environment. Based on these findings, the study proposed the development of an integrated digital platform named Barid Hub, designed to support the financial sustainability of Algeria Post Corporation, expand its portfolio of digital services, and reinforce its capacity to meet the evolving requirements of future digital transformation.