أثر استخدام التطبيقات الرقمية في تعزيز تجربة المستخدمين

Abstract

This study aims to examine the impact of digital applications usage on enhancing user experience, through a field study conducted on a sample of users of the BaridiMob application of Algeria Post. The study is based on two main variables: digital applications usage as the independent variable, and user experience as the dependent variable, which is measured through five key dimensions: usability, application performance, user context, user interface, and user satisfaction.The dimensions of digital applications are represented by development, security and privacy, and responsiveness, as key factors influencing user experience. To achieve the objectives of the study, the descriptive analytical method was adopted, using an electronic questionnaire distributed to a sample of 238 users of the BaridiMob application .The results revealed a statistically significant effect of digital applications usage on enhancing user experience, as the dimensions of digital applications contribute directly to improving usability, application performance, and user satisfaction. The findings also indicate that the different dimensions of digital applications have a significant impact on the various dimensions of user experience.Furthermore, the study showed the existence of differences related to demographic variables (such as age, educational level, job, duration of use, and frequency of use) in evaluating user experience.Based on these results, the study recommends focusing on developing the dimensions of digital applications, particularly in terms of security and privacy and responsiveness, as well as improving user interface design, in order to enhance user experience and increase user satisfaction.