دور التقنيات الرقمية في تحسين أداء المؤسسة الاقتصادية

Abstract

The study aims to highlight the role of digital technologies in improving the performance of economic enterprises, while identifying the main challenges that prevent their adoption. To achieve this objective, a questionnaire was distributed to a sample of 96 economic enterprises across several provinces, including Setif, Algiers, Constantine, Batna, M’Sila, Bordj Bou Arreridj, Bejaia and Jijel. Then, the collected data was statistically analyzed using SPSS V26 software. The results reveal that enterprises use basic digital tools, such as accounting software and official platforms. Furthermore, the findings confirm the role of digital technologies in improving the performance of economic enterprises by showing a significant positive impact on institutional performance. On the other side, the results indicate that enterprises face challenges that affect digital efficiency, mostly the lack of qualified workers and resistance to change. Consequently, the study recommends focusing on human resources training and allocating independent budgets for technical support and the continuous technological development.