التسويق بالمحتوى كأداة لبناء علاقة طويلة الأمد مع الزبون لمؤسسة اتصالات الجزائر

Abstract

This study aimed to shed light on the impact of content marketing on building a long-term relationship with the customer , by relying on a set of dimentions represented in : relevance , credibility , attractiveness, value, and emotion for the independent variable and trust, satisfaction, loyalty, commitment, communication for the dependent variable. To achieve this goal a questionnaire tool was used to collect information, which was distributed to a sample of students from the university of setif 1 who are customers of algerie telecom. The results were analyzed using SPSS program through which we reached results confirming that content marketing with its five dimentions affects building a long-term relationship with the customer within the study sample.