أثر أدوات الذكاء الاصطناعي على ممارسات إدارة المعرفة

Abstract

This study aims to examine the impact of artificial intelligence technologies on knowledge management processes, namely knowledge acquisition, storage, sharing, and application, within Algerian service organizations. The research is based on a case study conducted at Algeria Telecom and Djezzy in the city of Sétif. To achieve its objectives, the study adopted a descriptive-analytical approach and used a questionnaire as the primary data collection instrument. A purposive sample was selected, and forty (40) valid questionnaires were retained for statistical analysis. The findings confirmed the validity and reliability of the measurement instrument through the Kolmogorov–Smirnov test, Cronbach's Alpha coefficient, and Pearson correlation analysis. The results also revealed a positive and statistically significant effect of artificial intelligence technologies on knowledge management processes at the 0.05 significance level. Furthermore, artificial intelligence was found to facilitate faster storage and sharing of organizational knowledge, ensure its continuity, and reduce the risk of knowledge loss resulting from employee turnover. In addition, AI-based solutions enhance the effective application of knowledge, leading to improved organizational performance, service quality, and competitiveness. Finally, this study seeks to enrich the academic literature and provide a foundation for future research on digital transformation and the expanding role of artificial intelligence in Algerian organizations.