دور القيادة الرقمية في تحقيق التحول الرقمي

Abstract

This study aimed to examine the role of digital leadership in achieving digital transformation through a case study of the Commercial Agency of Algeria Telecom in Batna. The descriptive-analytical approach was adopted, and data were collected through a questionnaire and interviews using a comprehensive survey of the study population. The results revealed a statistically significant positive relationship between digital leadership and digital transformation, highlighting the important role of digital leadership in supporting transformation efforts within the organization. The findings also showed that digital vision and change and uncertainty management significantly contribute to achieving digital transformation, while digital innovation has a comparatively lower impact. The study concluded that successful digital transformation requires effective digital leadership with a clear vision, the ability to manage change and uncertainty, and the promotion of digital innovation to enhance organizational performance in the digital environment.