محاضرات في مقياس إدارة الأعمال الدولية موجهة لطلبة السنة الثالثة ليسانس مالية وتجارة دولية

Abstract

The course International Business Management focuses on studying managerial and economic activities carried out by firms across national borders within a highly competitive and dynamic global environment. It is considered a modern branch of management that explains how companies operate in international markets and achieve their strategic goals. International business is based on three key concepts: management, business, and international dimension. Management includes planning, organizing, leading, and controlling, while business refers to production, marketing, finance, and human resources. The international dimension reflects operations conducted across different countries and environments. International firms are influenced by various external environments, including political, economic, cultural, technological, and demographic factors, which shape investment and expansion decisions. Economic advantages such as economies of scale, cost reduction, and risk diversification are major drivers of international expansion. There are several entry modes into international markets, such as exporting, licensing, foreign direct investment, joint ventures, and strategic alliances. Different types of multinational organizations also exist, including multinational, global, and transnational companies. The material also covers Foreign Direct Investment (FDI), its concepts, forms, motives, and impacts, as well as the role of multinational corporations in the global economy. It further explains strategic alliances and joint ventures, including their importance, forms, success factors, and reasons for failure. In addition, the course highlights international strategic planning, its steps, and strategic options such as growth, diversification, stability, and defensive strategies. It also explains international organizational structures, including functional, product-based, matrix, and international division models. Overall, the success of firms in international business depends on their ability to adapt to environmental changes, choose appropriate strategies, and build effective global partnerships.